Online sales during the Black Friday period were up compared with the rest of the year, a survey by Generation Y-International eBusiness Hub said on Thursday. The survey showed that online sales by e-shops jumped 119% on average compared with the average turnover in 2021, with the number of visits rising up to 60%. The clothing/footwear sector recorded the biggest percentage increase (170%), followed by sports items (100%) and pharmacies (60%). The average value of the purchase basket was up by 3.5%, while the conversion rate during this year's Black Friday event was up compared with the rest of the year.
Online sales during the Black Friday period were up compared with the rest of the year, a survey by Generation Y-International eBusiness Hub said on Thursday. The survey showed that online sales by e-shops jumped 119% on average compared with the average turnover in 2021, with the number of visits rising up to 60%. The clothing/footwear sector recorded the biggest percentage increase (170%), followed by sports items (100%) and pharmacies (60%). The average value of the purchase basket was up by 3.5%, while the conversion rate during this year's Black Friday event was up compared with the rest of the year.
Source: ANA-MPA