Footwear and apparel giant Nike chose the summit of fabled Mount Olympus this week to honor 2018-19 NBA MVP Giannis Antetokounmpo, erecting a small basketball hoop on the top of Greece's highest peak for a promotional campaign.
Footwear and apparel giant Nike chose the summit of fabled Mount Olympus this week to honor 2018-19 NBA MVP Giannis Antetokounmpo, erecting a small basketball hoop on the top of Greece's highest peak for a promotional campaign.
Nike's slogan on the backboard reads: "Fate can start you at the bottom. Dreams can take you to the top".
The relevant video was posted today on Nike's Tweeter feed: https://twitter.com/nikebasketball/status/1144474240021696512